Aka Social Data Acquisition and Social Graph Processing

Today, social networks are the first choice for marketing campaigns. They promise to serve well targeted, viral, highly customizable advertisement while getting direct customer feedback and engagement. The numbers generated by the Internet companies serving digital advertisements are astronomical: Google $43B (2012), Facebook $6B, etc…

In this context of online marketing through social networks, the tasks of this project are split in two parts, the first being more pragmatic (hands-on) and the second more theoretical:

  1. Social Data Acquisition
  2. Social Graph Processing

The goal of the project is to quantify and classify the marketing footprint of companies on social networks.

The student choosing this project will have the opportunity to acquire in-depth hands-on experience on state-of-the-art APIs, storage (graph or NoSQL database), graph processing and data mining.